Meta advertising
Meta Ads Built Around Relevant Audiences and Clear Offers
OPTIQ plans and manages Facebook and Instagram advertising around the audiences, creative and conversion paths that matter to your business. Our work combines audience research, campaign strategy, testing and measurement.
What we do
A considered approach to Facebook and Instagram advertising
Effective Meta Ads connect a relevant audience with a clear message and a realistic next step. We test those elements together rather than treating targeting or creative as isolated tasks.
Audience Research
Identify the audiences most likely to respond to the offer, whether prospecting, retargeting or customer growth is the priority.
Creative Testing
Test messages, formats and creative directions so learning can guide the next iteration.
Retargeting
Re-engage people who have already shown interest with a message that reflects where they are in the journey.
Conversion Measurement
Measure enquiries, sales and other valuable actions so campaign decisions reflect business priorities.
How it works
Campaigns improve through useful learning, not assumptions.
Meta advertising is most useful when an audience, message, creative and landing experience are considered together. We use campaign data to understand what is resonating, then refine the next test.
Meta Ads FAQ
Common questions about Meta Ads
What are Meta Ads best for?
Do Meta Ads work for B2B businesses?
How important is creative?
How long should a Meta Ads campaign run before changes are made?
Can Meta Ads support remarketing?
Need a clearer plan for Meta advertising?
Tell us who you need to reach, what you want them to do and what your current campaigns are missing.
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